Unit 3- RM

To attract rural mass the products should be made available at a far off place

• True

• False

The attributes like design, colour, size, shape , taste and packaging should be offered to rural people's liking.

• True

• False

The bigger companies make huge profits in rural markets.

• True

• False

________ unit packs stand a good chance of acceptance in rural markets.

• Big

• Large

• Small

• None of the above

_______ are targeting rural markets with their personal care and beauty products.

• Consumer durables

• FMCG's

• Agro sellers

• Commodity Products

Agricultural inputs like seeds, pesticides, tractors, insecticides etc are _______ products.

• Retail

• Financial

• Rural

• Service

The association of the brand is mainly with ______, numbers, and visuals.

• Colours

• Names

• Label

• Packaging

The competition dynamic changes from one village to another.

• True

• False

Regional brands of unorganised sectors are uncommon in rural markets.

• True

• False

Spellalikes are fake of original products.

• True

• False