[CRPAO] Steps to Brand Building Quiz

What is not a part of “brand building”?

• 1. To promote a brand and get more people to know about it.
• 2. To create a strong image of a brand
• 3. To sell as many products as possible.

What type of brand is “Nike”?

• 1. Product brand
• 2. Service brand
• 3. Retail brand

Which company is not a service brand?

• 1. Facebook
• 2. McDonalds
• 3. Netflix

Which should be the first step in building your brand?

• 1. Coming up with a business name
• 2. Knowing your customers and competitors
• 3. Designing the brand logo

What should your company's slogan be?

• 1. descriptive
• 2. lengthy
• 3. rhyming

We cannot accept your claim without ______ evidence.

• 1. tangible
• 2. awareness
• 3. consistant

No computer can ______ the complex functions of the human brain.

• 1. impress
• 2. compromise
• 3. imitate

Having a ______ is a good way to add character to your brand.

• 1. target
• 2. tagline
• 3. apparel

The commercial repeatedly came up with such ______ phrases.

• 1. catchy
• 2. content
• 3. convey

Large corporations require ______ databases.

• 1. unique
• 2. coherent
• 3. scalable