chapter 10

a plan for a business to reach its marketing objectives through the four main strategies of product , place,price, and promotion

• marketing plan

• marketing objective

• marketing mix

• brand

What a business wants accomplish with its marketing efforts

• marketing objective

• marketing mix

• brand

• package

the particular combination of product, price, place,and promotion strategies that you use to reach your target market

• marketing mix

• brand

• package

• label

name, symbol, or design used to identify

• brand

• package

• label

• product positioning

the physical container or wrapper that holds it

• package

• label

• product positioning

• product mix

the part of the package used to present information

• label

• product positioning

• product mix

• channel of distribution

how consumers see a product in terms of quailty, availability, pricing and uses

• product positioning

• product mix

• channel of distribution

• intermediaries

all products a company makes a sells

• product mix

• channel of distribution

• intermediaries

• intensive distribution

the path a product takes from producer for (manufacturer) to final user (or consumer).

• channel of distribution

• ntermediaries

• intensive distribution

• selective distrubution

people or business that move products between producers and final users

• intermediaries

• intensive distribution

• selective distrubution

• exclusive distrubution