Chapter 1

Promotional messages need to consider just a single national culture.

• Domestic marketing

• International marketing

Multilingual communication is required

• International marketing

• Domestic marketing

A complicated and sophisticated system of planning, organizing, and controlling must frequently be implemented due to the complexity of international trade.

• True

• False

In international marketing, the distribution is routine and easy to understand as compared to domestic marketing.

• True

• False

Competitors' behavior may be unpredictable and possibly difficult to observe, this statement best suits

• Domestic marketing

• International marketing

New products have to be suitable for consumers in many countries, the statement best suits

• Domestic marketing

• International marketing

In international marketing, planning and organizational control system can be simple and direct.

• True

• False

The belief that the home country is superior to the rest of other countries.

• Ethnocentric

• Polycentric

• Currencies

• Diversities

This marketing concept leads to a localized or adaptation approach.

• Polycentric

• Ethnocentric

• Diversities

• Currencies

International customers exhibit considerable cultural and societal diversities in tern of needs, preferences, habits, languages, consumption patterns, and so forth.

• Polycentric

• Ethnocentric

• Diversities

• Currencies