MARKMAN Topic 2

It aims to reach as many people as possible in the hopes that they will support your brand.   

• Undifferentiated Marketing

• Differentiated Marketing

• Difference Marketing

• None of the choices

________ divides buyers into light, medium, and heavy product users.

• Usage rate

• User status

• User frequency

• None of the choices

What type of segmentation criteria are included in demographic segmentation?

• cities, neighborhoods, regions

• cities, neighborhoods, regions

• lifestyle, social class, personality

• gender, education, ethnicity

A _____ consists of a group of customers who share  a similar set of needs and wants

• market

• segments

• marketing segment

• market segment

This is where buyers are divided into different groups on the basis of psychological/personality traits, lifestyle, or values.

• demographic segmentation

• behavioral segmentation

• psychographic segmentation

• none of the choices