Search Header Logo

MARKMAN Topic 2

Authored by Ces David

Business

University

Used 1+ times

MARKMAN Topic 2
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It aims to reach as many people as possible in the hopes that they will support your brand.   

Undifferentiated Marketing

Differentiated Marketing

Difference Marketing

None of the choices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ divides buyers into light, medium, and heavy product users.

Usage rate

User status

User frequency

None of the choices

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of segmentation criteria are included in demographic segmentation?

cities, neighborhoods, regions

cities, neighborhoods, regions

lifestyle, social class, personality

gender, education, ethnicity

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

A _____ consists of a group of customers who share  a similar set of needs and wants

market

segments

marketing segment

market segment

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is where buyers are divided into different groups on the basis of psychological/personality traits, lifestyle, or values.

demographic segmentation

behavioral segmentation

psychographic segmentation

none of the choices

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?