Value Korea Refresher - Pixel & CAPI

What are the three ways in installing a Facebook Pixel? Select all that applies.

• Manual install

• 3rd party integration

• Email to Meta Support Pro team

• Email instructions to developer

CAPI was developed as an answer to Apple's iOS 14.5+ App Tracking Transparency rollout.

• TRUE

• FALSE

What is Facebook Pixel?

• A computer program that simulates and processes human conversation

• Is what allows mobile app developers to integrate Facebook within a mobile app.

• A piece of code for your website that lets you track and build audiences for your ad campaigns

• A campaign to encourage customers to make purchases on their website.

Choose the correct statement:

• Pixel is server-based that helps tracks what people do in your website.

• CAPI is browser-based that helps tracks what people do in your website.

• Pixel and CAPI works together with the help of advertising.

• All of the options.

• None of the options.

The Power of Pixel includes_______. Select all that applies.

• Dynamic ads

• Custom audience from your website

• Conversion optimization

• Value Optimization

How many standard events in total for Meta Pixel?

• 20

• 17

• 18

• 19

What is the tool for advertiser to setup META Pixel?

• Ad account setting

• Event manager

• Audience

• Ads manager

Best practices to make pixel work harder includes: Select all that applies.

• Ensure all code is written exactly as given. It’s case-sensitive

• For standard events logging “Purchase,” set the value and currency

  to better reflect your conversion.

• Use the default standard events before creating custom events.

• Use the standard events that are specific to your business. Start with 3-5.

How can CAPI benefits advertiser? Select all that applies.

• Targeting optimization

• Lower down the Cost Per action.

• Accurately measure campaign outcomes.

• Capture 100% of the data.

Choose three ways an advertiser can go for CAPI implementation.

• Direct integration

• Partner Solution

• The Conversions API Gateway

• Email to META support pro