Research Chapter 5 01

Starbucks needs to understand how the consumption of coffee varies by geographical region.

• Exploratory research

• Descriptive research

• Causal research

Joe has difficulties attracting customers to his restaurant, and he needs to figure out why.

• Exploratory research

• Descriptive research

• Causal research

Sophia wants to know if she can increase the sales of shoes in her boutique by moving the display from the back of the store to next to the registers.

• Exploratory research

• Descriptive research

• Causal research

Sierra wants to expand her menu by offering specialty coffees and needs to come up with ideas for creative flavors.

• Exploratory

• Descriptive

• Causal

Gema wants to open a yoga studio in her hometown, but first she wants to understand how her hometown's residents feel about practicing yoga.

• Exploratory

• Descriptive

• Causal

Cindy wants to understand what would happen to her sales if she increased the cost of her app from $0.99 to $1.99.

• Exploratory

• Descriptive

• Causal