AE Module 2

The following are the steps to an idea EXCEPT _____.

• create

• innovate

• ideate

• validate

Innovation is _____

• the process of creating a new idea

• making an idea usable via a new product or service

• developing a new use for an old idea

• recycling a competitor's idea

The following are objectives of innovation except ____.

• to maintain the way things are

• to create wealth

• to improve the well being of society

• to encourage disruption

Innovation is often triggered by the following EXCEPT _____.

• customer service feedback

• performance data

• changes to industry

• preference for the status quo

In the example of the supermarket chain given in the module, what innovation did they introduce to create a unique customer experience?

• free product samples

• tap and go checkout counters

• in-store milk dispenser

• personalized shopping service

Which of the following is NOT part of the design thinking process?

• prototype

• innovate

• ideate

• empathize

Which step of the design thinking process involves the putting yourself in your customers' shoes to understand their needs?

• prototype

• empathize

• ideate

• define

A version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.

• minimum viable product

• sample product

• specialty product

• convenience product

Which of the following is NOT a stage of disruption?

• disruptive innovation

• design thinking

• market opportunity

• creative destruction

Disruption involves all of the following EXCEPT _____.

• creating new market structures

• destroying existing markets

• displacing conventional products and services

• retaining tried and tested work practices and procedures