DM 1

Web 2.0 offered two-way communication and interactive marketing.

• True

• False

The benefits of blockchain include

• One single person does not control all the data

• More efficient system

• Records are transparent

• Greater data integrity as records cannot be changed later

• All the previous answers

Digital marketing is..........

• Digital marketing is satisfying customers’ needs and wants using digital means.

• Digital marketing is sending items to consumers online.

• Digital marketing is selling goods to consumers on the internet.

The digital divide means that individuals or communities lack.

• access to the internet.

• access to computers or smartphones.

• know-how in gaining information from the internet.

• All the previous answers

Companies use the data they have collected to .......

• create detailed profiles of their target audience

• Increase conversion rate

• Improve ROI

NFTs are tokens that represent ownership of unique items and it secured by a blockchain.

• False

• True

All digital disruption is driven by technology, especially as it becomes smaller, faster and easier to access.

• True

• False

The drawback of blockchain is that the database keeps growing and getting slower.

• True

• False

The sharing economy can be described as a temporary peer-to-peer exchange accessed via technology.

• True

• False

The concept of watching a programme on your laptop or TV whilst messaging friends on your mobile is known as .........

• second screening

• dual screening

• connecting media

• All the previous answers