Entrepreneurship

Why did Irvani end up building a shoe business in the United States?

Check the boxes for the reasons failure of new products (Select any 3)

• Lack of specialty

• poor timing

• inferior quality

• effective promotion

• good planning

Why were the first books so time-consuming to print?

Why was Johannes Gutenberg's idea so innovative?

Creativity

• Is hereditary

• Can be learned

• cannot be learned by everyone

A ________ is created and manufactured for the mass market or for specialized or individual demands.

• product

• service

• product industry

• service industry

10. Your brand is your ______ so there is no room for error. You have to take care of the brand.

• RESPONSIBILITY

• ADVOCATE

• REPUTATION

• DEFINITION

A prototype is made and tested.

• testing the product

• evaluating customer acceptance

• generating ideas

• introducing the product

The biggest disadvantage of branding is that it involves huge cost because brands are not created overnight and companies have to spend huge sums on advertising and publicity.

• True

• False

The following companies are in the service industry EXCEPT ONE. What is it?

• Chong Hua Hospital

• Wash ‘n Dry Laundry

• Nestle

• Metrobank