CCWOS Module 1 & 2 Refresher

Moments of increased importance that are critical for Novo to deliver a good experience at, as these moments define the overall experience

• A-    Moment that Matter

• B-     HCP Journey

• Both A & B

• None of the above

Goal for Regular User  

• Educate & Prescribe for one product

• Expand consideration amongst patients base

• Explore new use cases & patients profile

• Create enduring partnership with target HCPs

In Adaptable Planning, we constantly validate & challenge  over assumptions about customers

• True

• False

The Flow of Customer Journey

• Keeping Up to Date, Presentation & Diagnosis, Evaluate options & Decide, Treatment, Advocacy

• Keeping Up to Date, Evaluate options & Decide, Presentation & Diagnosis, Treatment, Advocacy

• Keeping Up to Date, Presentation & Diagnosis, Treatment, Evaluate options & Decide, Advocacy

• Keeping Up to Date, Presentation & Diagnosis, Evaluate options & Decide, Treatment, Advocacy

HCP has sufficient product knowledgable & prescribe for small group of patients

• Trialist

• Non User

• Regular User

• Non of Above

The flow of activities that HCPs typically progress through as they deal with Novonordisk & Pharma

• Moment that Matter

• The Customer Journey

• HCP need

• None of the above

In CCWoS, we plan our engagements around selling our products.

• True

• False

Which of the following is not part of Empathy Mapping

• Think & Feel

• Hear

• Sees

• Says & Do

• Speak & believe

Which Channel has high Impact with CX Rating is 5/5 & Medium cost efficient

• All of Above

• Email

• Remote Call

• F2F Meeting

In Customer Centred Planning we focus on

• Customer Experience

• Reach & Frequency metric

• Customer engagement Preferences

• All of Above