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The process of dividing a market into meaningful, relatively similar, identifiable segments or groups.

Characteristics of individuals, groups, or organizations are used to divide a total market into segments.

The total market demand for a product or service.

Segmenting by country, region, city or other geographic basis.

Segmenting the market based on their relationship with the product or the firm. Examples include: heavy or light users,brand loyal or brand switchers, and so on.

A planned communication effort by an organization to contribute to generally favorable attitudes and opinions toward an organization and its products.

Dividing a market into smaller groups (segments) of buyers with distinct needs, characteristics or behavior who might require separate products or marketing mixes

Evaluating each market segment's attractiveness and selecting one or more of the market segments to enter.

The portion of SAM that you can capture. Branding The process of creating a strong, positive perceptio

This approach segments consumers on the basis of specific benefits they are seeking from the product, such as convenience, or status, or value, and so on.