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gee003

Authored by Rafael Rayco

Social Studies

University

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gee003
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29 questions

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1.

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1 min • 1 pt

The process of dividing a market into meaningful, relatively similar, identifiable segments or groups.

2.

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1 min • 1 pt

Characteristics of individuals, groups, or organizations are used to divide a total market into segments.

3.

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1 min • 1 pt

The total market demand for a product or service.

4.

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1 min • 1 pt

Segmenting by country, region, city or other geographic basis.

5.

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1 min • 1 pt

Segmenting the market based on their relationship with the product or the firm. Examples include: heavy or light users,brand loyal or brand switchers, and so on.

6.

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1 min • 1 pt

A planned communication effort by an organization to contribute to generally favorable attitudes and opinions toward an organization and its products.

7.

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1 min • 1 pt

Dividing a market into smaller groups (segments) of buyers with distinct needs, characteristics or behavior who might require separate products or marketing mixes

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