Marketing 3

Marketing 3

11th Grade

31 Qs

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Marketing 3

Marketing 3

Assessment

Quiz

Other

11th Grade

Practice Problem

Hard

Created by

Daniel Badaroux

Used 12+ times

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31 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a type of external marketing information that helps businesses make decisions:

Purchasing records

Demographic trends

Customer databases

Sales predictions

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Useful marketing information often helps businesses to

prevent competition.

decrease sales.

solve problems.

develop ethics.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of information is often included in a salesperson's lost-business reports that a business might use to change its marketing strategy?

Reasons for local unemployment

Design of competitors' products

Why customers no longer buy

Quality of promotional materials

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A cost-effective way for a business to monitor its competitors' activities is to

hire a marketing-research firm.

read their promotional literature.

antagonize their customers.

conduct a national opinion poll.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An essential characteristic of marketing research is that it must be

predictive.

biased.

objective.

causal.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the most important reason for creating a written plan for a marketing-research project:

To make it easy to analyze the data collected

To implement the marketing concept

To keep the project from going over budget

To keep the project on track

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To develop a better understanding of a problem's complexity, marketing researchers often gather background information about the issue via a __________ analysis.

situation

competitive

SWOT

break-even

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