
Marketing 3
Authored by Daniel Badaroux
Other
11th Grade
Used 12+ times

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31 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a type of external marketing information that helps businesses make decisions:
Purchasing records
Demographic trends
Customer databases
Sales predictions
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Useful marketing information often helps businesses to
prevent competition.
decrease sales.
solve problems.
develop ethics.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of information is often included in a salesperson's lost-business reports that a business might use to change its marketing strategy?
Reasons for local unemployment
Design of competitors' products
Why customers no longer buy
Quality of promotional materials
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A cost-effective way for a business to monitor its competitors' activities is to
hire a marketing-research firm.
read their promotional literature.
antagonize their customers.
conduct a national opinion poll.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An essential characteristic of marketing research is that it must be
predictive.
biased.
objective.
causal.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the most important reason for creating a written plan for a marketing-research project:
To make it easy to analyze the data collected
To implement the marketing concept
To keep the project from going over budget
To keep the project on track
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To develop a better understanding of a problem's complexity, marketing researchers often gather background information about the issue via a __________ analysis.
situation
competitive
SWOT
break-even
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