Intro to Social Media Marketing (Stukent)

With the help of social media, the online world today has shifted from a one-to-many to a many-to-many method of interaction.

• True

• False

A social media marketing plan needs to be in place before your social media efforts begin.

• True

• False

What is defined as a way for businesses to interact with people (customers) online?

• Social Media Interactions

• Social Media Marketing

• Online Networking

• Online Connecting

What was the first true "social media network"?

• MySpace

• Facebook

• LinkedIn

• Google

What does the acronym SEO stand for?

• Search Economic Opportunities

• Sales Evaluation Overview

• Search Engine Optimization

• Sales Experience Outline

Content marketing is a form of marketing that involves creating and sharing online material that specifically promotes your brand.

• True

• False

A key performance indicator is something you can measure - usually performanced-based - that helps you evaluate the success of your business.

• True

• False

Which of the following most closely represents the percentage of companies who use social media as part of their marketing strategies?

• Over 10 Percent

• Over 50 Percent

• Over 75 Percent

• Over 92 Percent

What is the first step of the six-step process of a social media marketing plan?

• create social media marketing objectives and goals

• conduct a social media audit

• create or improve your social media accounts

• create a content marketing plan and a social media content calendar

Most teenage YouTube subscribers trust influencer opinions over traditional celebrities.

• True

• False