Store Lesson 8 Marketing Info Management

Marketing-information management refers to the multiple strategies businesses use to determine, except which of the following

• who their customers are

• what product needs they have

• how much money they have

• how marketing activities affect their buying

  habits

MARKETING RESEARCH involves collecting

information about how marketing activities affect the consumer.

• True

• False

The information collected through

marketing research helps a business to predict

• what their income is

• how many kids they have

• how its customers will respond to changes

• what type of home they own

Being able to predict

customers' behavior allows a business to better meet those customers'

• needs and wants.

• revenue and streams.

• ups and downs.

• ins and outs.

What are the 2 types of market research?

• Exploration and Creation

• Quantitative and Qualitative

• Big and Small

• Fundamental and Optimal

What is the 2nd step in conducting market research?

• Defining the problem

• Adjusting supply and demand

• Sending our letters

• Obtain Data

Which one of the following are not a research method you should use?

• Survey

• Interview

• Guessing

• Observation

Your sample should represent the greater population in terms of

• Age

• Gender

• Ethinicity

• All of the above

A business can market the same products to the same people in the same ways and expect continuous growth.

• True

• False

By routinely

questioning its target market in a variety of ways, a

business can make changes to both its product and marketing mix as its customers tastes develop and

change.

• True

• False