PM EXAM REVIEW

 Which refers to the 4Ps in marketing?

• People, Product, Procedure, Promotion

• Positioning, Price, Place, Promotion

• Product, Price, Packaging, Promotion

• Product, Price, Place, Promotion

 Mr. Santos is considered a starter when it comes to business. Since it is his first time opening a milk tea shop, he is offering his products at 10% off for the first 20 customers. Which Ps in marketing is described by this scenario?

• Place

• Price

• Product

• Promotion

ABM Merch, a business engaged in selling various pastries in Katipunan, has been consistently achieving a 20% increase in its sales every month. The owner, Ms. Dela Cruz, thinks of opening a branch in Cubao to broaden its market scope further broaden its market scope. Which Ps in Marketing is described by this scenario?

• Place

• Price

• Product

• Promotion

Which refers to the goal of marketing?

• Produce subpar products since the marketer’s aim is solely to earn profit.

• Maintain the traditional and simple lifestyle and ways of how people do things.

• Produce products that are innovative and improve the quality of life of the people.

• Allow competitors to satisfy customer needs instead of coming up with better products.

 Which components under Situational Analysis are described when fast food chains use paper bags instead of styrofoam in their packaging?

• Economic forces

• Environmental Forces

• Political Forces

• Technology Forces

In which component of the marketing process does market segmentation fall?

• implementation and control

• marketing mix decisions

• marketing strategy formulation

• situational analysis

In which product classification, according to use, does Narra wood used in manufacturing pieces of furniture fall?

• Consumable

• Consumer Goods

• Industrial Goods

• Undifferentiated Goods

Under which classification of product according to type does the Mona Lisa painting fall?

• Semi-durable

• Shopping Goods

• Specialty Goods

• Unsought Goods

Products in public markets are considered inexpensive and don't require much evaluation before purchase. However, which must be maintained by market sellers to keep their "suki"? 

• Availability of the products as often as possible

• High quality in all aspects of the product

• Lowest price among all the market sellers

• Reduction of competition in the market

Females with long hair who want a layered hairstyle go to salons to have their hair styled based on their liking. In which product level does this fall?

• Augmented Product

• Core Product

• Formal Product

• Semi-Durable Product