Review - PR and CRM - Vatel

Review - PR and CRM - Vatel

University

10 Qs

quiz-placeholder

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Review - PR and CRM - Vatel

Review - PR and CRM - Vatel

Assessment

Quiz

Business

University

Hard

Created by

Harrah Tran

Used 2+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one is NOT an example of Marketing Automation

Email campaigns

Customer Segmentation

Retargeting Ads

Content Campaigns

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank:

CRM is a system which stores the information about_______ as customers, partners, and suppliers.

stakeholders

stockholders

shareholders

parties

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank: Marketing Automation is a process to create _______ based on the scoring system.

communication automation

message automation

content automation

customer automation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In a CRM process, which step needs the support of ESP?

Scoring

WebActivity

Email

Reporting

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the challenges that happens once CRM and ESP is not synching is......

a breach of spam rules

data duplication

ISP blocking issues

none is correct

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the media important in the hospitality industry?

Reach a wider audience

Provide credibility

Create brand awareness

All are correct.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one is NOT considered as a key PR principle in Hospitality?

Building relationships

with stakeholders

Crisis management

Managing reputation

International Communication

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