行銷演進
Authored by Lingo Chen
Business
University
Used 6+ times
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5 questions
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1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
專注於提升空服員的服務態度與餐點品質
生產觀念
產品觀念
銷售觀念
行銷觀念
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
發行空姐年曆，並將所得收入捐贈給弱勢團體
生產觀念
產品觀念
銷售觀念
行銷觀念
社會行銷
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
透過調查乘客的需求，而升級飛機上的娛樂設備
生產觀念
產品觀念
銷售觀念
行銷觀念
社會行銷
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
引進省油的客機，降低油耗成本。
生產觀念
產品觀念
銷售觀念
行銷觀念
社會行銷
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
在電視、報紙投放宣傳廣告，吸引消費者搭乘
生產觀念
產品觀念
銷售觀念
行銷觀念
社會行銷
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