Marketing Lesson 4-1 Vocabulary Terms

A form of promotion that involves using different types of paid media to call attention to products, services, or ideas.

• Advertising

• Direct Marketing

• Personal Selling

• Primary Product Promotion

A form of promotion where a business communicates directly, but not in-person, with their target customers.

• Promotion

• Primary Product Promotion

• Personal Selling

• Direct Marketing

The promotion of a business or organization as a whole, highlighting its social responsibility or public relations, and its patronage.

• Product Promotion

• Institutional (or Corporate) Promotion

• Personal Selling

• Primary Product Promotion

The process of persuading others through a direct, in-person (live or remote) presentation on the merits of a product, service or idea, so that they might purchase it or buy-in.

• Promotion

• Promotional Mix

• Personal Selling

• Primary Product Promotion

Intends to increase demand of an entire class of products or services.

• Primary Product Promotion

• Product Promotion

• Promotion

• Promotional Mix

The sharing of information about a product, service, or brand to customers with the hopes of generating sales.

• Promotion

• Promotional Mix

• Product Promotion

• Public Relations

Informing potential customers that a product or service exists, and the result they should expect from using it.

• Sales Promotions

• Promotion

• Promotional Mix

• Public Relations

The promotional mix includes advertising, personal selling, sales promotions, public relations, and direct marketing.

• Secondary Product Promotion

• Promotional Mix

• Public Relations

• Sales Presentation

A strategic form of communication that helps build a relationship between a person or organization and the public.

• Public Relations

• Sales Promotions

• Secondary Product Promotion

• Promotional Mix

Limited time offers and/or discounts designed specifically to increase sales during the time the sales promotion is offered, with the additional goal of attracting new customers and sales, even after the sales promotion has ended.

• Promotion

• Secondary Product Promotion

• Sales Promotion

• Promotional Mix