Marketing Interim Review #2

When a business owner  promotes her product using a mix of personal selling, advertising, and discounts to encourage partners in the distribution channel to stock her product, this is:

• Push Strategy

• Pull Strategy

 From the list below identify which of these is not one of the sales promotion activities.

• Coupons

• News Release

• Product Samples

• Discounts

News media is an example of___________as part of promotion

• Public Relations

• Publicity

• Sales Promotions

• Institutional Promotions

Directing promotional activities towards customers to entice them into your store, is an example of:

• Push Strategy

• Intermediaries

• Channel Members

• Pull Strategy

Identifying the target market is the first step in the promotional mix

• True

• False