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Marketing Interim Review #2

Authored by GEORGIA GROSSETT-DALE

Business

11th Grade

5 Questions

Used 1+ times

Marketing Interim Review #2
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a business owner  promotes her product using a mix of personal selling, advertising, and discounts to encourage partners in the distribution channel to stock her product, this is:

Push Strategy

Pull Strategy

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

 From the list below identify which of these is not one of the sales promotion activities.

Coupons

News Release

Product Samples

Discounts

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

News media is an example of___________as part of promotion

Public Relations

Publicity

Sales Promotions

Institutional Promotions

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Directing promotional activities towards customers to entice them into your store, is an example of:

Push Strategy

Intermediaries

Channel Members

Pull Strategy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identifying the target market is the first step in the promotional mix

True

False

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