Marketing Review

Marketing is the process of promoting products to satisfy the wants and needs of customers.

• True

• False

Identify the logo.

• Chevron

• Shell

• Gas

• I have no idea

Which of the following is NOT one of the 4 P's of the marketing mix?

• Product

• Place

• Preference

• Price

A group of people who are most likely to buy a products. The people in this group have similar wants and needs.

• Marketing Mix

• Demographic

• Target Market

• Market Segmentation

Junk Mail is a positive impact of marketing.

• True

• False

Which of the 4P's does this represent: Discounts

• Product

• Price

• Place

• Promotion

Which of the 4P's does this represent: Transportation

• Product

• Price

• Place

• Promotion

 A a brief attention-getting phrase used in advertising or promotion is a ______________________________.

• promotion

• place

• slogan

• brand

The process of communicating the value of a product or service is ______________________. 

• marketing

• promotion

• brand

• competition

The amount of money needed to buy or sell a product is its _______________________.

• product

• brand

• competition

• price