
D077 Applied Learning Module 1
Quiz
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Business
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University
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Practice Problem
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Easy
Vicki Cooper
Used 3+ times
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23 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. Company G is new to the market and understands long-term profitability is best achieved by focusing its efforts on satisfying the needs of a particular target customer, or market segment. Company G is focusing on?
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
2. Nike sells athletic wear for men, women and children. The company's products are considered?
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
3. Theuraputix specializes in providing relief from chronic pain, relaxation, skin and body treatments and medical aesthetics to customers. The company's products are considered?
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
4. Keurig has decided to redesign its product packaging to appear more appealing to customers. The company hopes that when customers visit their local retailer in search of a new coffee maker, the product packaging will stand out among the competition, prompting the customer to buy the Keurig. Which element of the marketing mix is represented by this decision?
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
5. A & Co. charges customers a fee of $30 if the customer fails to cancel an appointment within 24 hours of their scheduled service. Which element of the marketing mix is represented by this decision?
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
6. Gatorade launches a new advertising campaign featuring several high profile NASCAR drivers during the last race of the 2021 NASCAR season. Which element of the marketing mix is prepresented by this decision?
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
7. Bumble and Bumble sells hair care products in both salons and retail locations. It uses an inventory management system to help facilitate distribution to ensure product is always in stock. Which element of the marketing mix is represented by this decision?
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