D077 Applied Learning Module 1

1. Company G is new to the market and understands long-term profitability is best achieved by focusing its efforts on satisfying the needs of a particular target customer, or market segment. Company G is focusing on?

• A. Customer satisfacation
• B. The marketing concept
• C. The product
• D. The service

2. Nike sells athletic wear for men, women and children. The company's products are considered?

• A. Intangible services
• B. Tangible goods
• C. Brand specific
• D. Product bundles

3. Theuraputix specializes in providing relief from chronic pain, relaxation, skin and body treatments and medical aesthetics to customers. The company's products are considered?

• A. Intangible services
• B. Tangible goods
• C. Brand specific
• D. Product bundles

4. Keurig has decided to redesign its product packaging to appear more appealing to customers. The company hopes that when customers visit their local retailer in search of a new coffee maker, the product packaging will stand out among the competition, prompting the customer to buy the Keurig. Which element of the marketing mix is represented by this decision?

• A. Place
• B. Promotion
• C. Product
• D. Price

5. A & Co. charges customers a fee of $30 if the customer fails to cancel an appointment within 24 hours of their scheduled service. Which element of the marketing mix is represented by this decision?

• A. Price
• B. Promotion
• C. Place
• D. Product

6. Gatorade launches a new advertising campaign featuring several high profile NASCAR drivers during the last race of the 2021 NASCAR season. Which element of the marketing mix is prepresented by this decision?

• A. Price
• B. Place
• C. Promotion
• D. Product

7. Bumble and Bumble sells hair care products in both salons and retail locations. It uses an inventory management system to help facilitate distribution to ensure product is always in stock. Which element of the marketing mix is represented by this decision?

• A. Price
• B. Place
• C. Promotion
• D. Product

8. The most influential year for smartphone evolution was 2007 when Apple released the first iPhone. Since then, many competitors have entered the market and sales are high. Smartphones are in which stage of the product lifecycle?

• A. Introduction
• B. Growth
• C. Maturity
• D. Decline

9. BarkBox just released its new bark translator for dogs. The device helps humans better understand their dogs wants and needs. Currently, sales are low, there is little profit and no competition. The product is in which stage of the product lifecycle?

• A. Introduction
• B. Growth
• C. Maturity
• D. Decline

10. Johnson & Johnson offers a variety of different product lines including self care, skin health and beauty and essential health. These product lines represent?

• A. Product mix
• B. Product width
• C. Product depth
• D. Product lines