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Professional Development
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Programática
Quiz
•
Specialty
•
Professional Development
•
Practice Problem
•
Medium
Rubén Vinagre
Used 2+ times
FREE Resource
Enhance your content in a minute
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
La compra programática es lo mismo que el Real Time Bidding
Sí
No
Sólo en algunos casos
Real Time qué?
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
El DSP es la herramienta utilizada para la compra de inventario publicitario
No
Sí
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El Ad server además de servir anuncios también...
Es una herramienta muy cara
Tiene una capacidad de reporting muy potente
Mide la interacción de los usuarios con nuestra web
Es un ingrediente de la receta de la Coca-Cola
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
El Ad Exchange es la parte tecnológica donde tiene lugar la subasta publicitaria
Sí
No
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
En el modelo de subasta de first-price auction...
Pagaremos lo justo para ganar la puja
Pagaremos lo que hayamos pujado
Ese modelo no existe
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
El modelo de compra con mayor prioridad de compra en programática es...
Open Auctio
Preferred Deal
Private Auction
Programmatic Guaranteed
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Una impresión de imagen se considera visible cuando...
Cada vez que se muestra en pantalla
Cuando el 50% de los píxeles son visibles por 1 segundo
Cuando el 100% de los píxeles son visibles por 5 segundos
Cuando el 50% de los píxeles son visibles por 10 segundos
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