CRM, acquisition, retention

Who are the prime targets for a company’s customer retention and what are the strategies for customer retention?

Answer explanation

profitable and very profitable customer. Strategy: create customer satisfaction, make structural and social bounding, analyze the customer churn behavior, personalization

What is the relationship between dissatisfaction customer and retention?

Answer explanation

The dissatisfaction customer will churn easily

The attached picture shows Apple's ...

• Joint Ventures

• Mergers

• Acquisitions

• Internal Growth

Indirect communication channels promote sales whereas direct communication channels promote sales and improve the ___.

• Telemarketing

• Sales Promotion

• Customer Relationship

• establishing Communication

A CRM system supports the following marketing applications EXCEPT:

• Sales force automation

• Customer Service Management

• Managing the sales process

• Search engine optimization

Owners can have more personal ties with customers

• Small Businesses

• Large Businesses

What makes the mobile phone the ultimate brand engagement platform?

• The mobile phone allows SMS, Messaging and Social Media to drive engagement.

• The mobile phone enables businesses to use apps to drive engagement.

• The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

• The mobile phone allows for targeted messages, advertising and apps to drive engagement.

What is an advantage of Email Marketing?

• It does not take much for email to be marked as spam

• Many consumers are email fatigued

• It's highly measurable, and databases can be easily segmented.

• When the list of subscribers is too large, it's difficult to customize

The four classic marketing activities of customer relationship management are:

• Select, Acquire, Retain and Extend

• Service, Attend, Recapture, Expand

• Speak, Ascertain, Recover, Extend

• Sense, Achieve, Retrain, Expand

Tend to experience economies of scale

• Small Businesses

• Large Businesses