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CRM, acquisition, retention

Authored by Anni Rahimah

Business

University

Used 9+ times

CRM, acquisition, retention
AI

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29 questions

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1.

OPEN ENDED QUESTION

1 min • 10 pts

Who are the prime targets for a company’s customer retention and what are the strategies for customer retention?

Evaluate responses using AI:

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Answer explanation

profitable and very profitable customer. Strategy: create customer satisfaction, make structural and social bounding, analyze the customer churn behavior, personalization

2.

OPEN ENDED QUESTION

1 min • 5 pts

What is the relationship between dissatisfaction customer and retention?

Evaluate responses using AI:

OFF

Answer explanation

The dissatisfaction customer will churn easily

3.

MULTIPLE SELECT QUESTION

30 sec • 2 pts

Media Image

The attached picture shows Apple's ...

Joint Ventures

Mergers

Acquisitions

Internal Growth

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Indirect communication channels promote sales whereas direct communication channels promote sales and improve the ___.

Telemarketing

Sales Promotion

Customer Relationship

establishing Communication

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

A CRM system supports the following marketing applications EXCEPT:

Sales force automation

Customer Service Management

Managing the sales process

Search engine optimization

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Owners can have more personal ties with customers

Small Businesses

Large Businesses

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What makes the mobile phone the ultimate brand engagement platform?

The mobile phone allows SMS, Messaging and Social Media to drive engagement.

The mobile phone enables businesses to use apps to drive engagement.

The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

The mobile phone allows for targeted messages, advertising and apps to drive engagement.

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