Market assessment & Metrics
Authored by Ann Petrosyan
Business
University
Used 3+ times
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6 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
SOM is bigger than SAM
Yes
No
Answer explanation
SOM is a part of SAM
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Market assessment approach that takes into account knowledge about the product (cost, conversion, sales costs, etc.)
Bottom-up
Top-down
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Churn rate is
the amount of monthly expenditure of cash reserves/venture capital to finance current activities until a positive cash flow is received
how many users the company has lost over a certain period of time
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Average check x Number of purchases per month x Number of months x Profitability ratio
CAC
LTV
Cash runway
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
100% — Churn rate
CRR
Burn rate
Cash runway
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Available funds / Burn rate
Customer acquisition cost
Customer Retention Rate
Cash runway
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