Market assessment & Metrics

SOM is bigger than SAM

• Yes

• No

Answer explanation

SOM is a part of SAM

Market assessment approach that takes into account knowledge about the product (cost, conversion, sales costs, etc.)

• Bottom-up

• Top-down

Churn rate is

• the amount of monthly expenditure of cash reserves/venture capital to finance current activities until a positive cash flow is received

• how many users the company has lost over a certain period of time

Average check x Number of purchases per month x Number of months x Profitability ratio

• CAC

• LTV

• Cash runway

100% — Churn rate

• CRR

• Burn rate

• Cash runway

Available funds / Burn rate

• Customer acquisition cost

• Customer Retention Rate

• Cash runway