Ch. 21 Channels of Distribution

One who acts as intermediaries (middlemen) that bring buyers and sellers together.

• Agents

• Direct Distribution

• Drop Shippers

• Rack Jobbers

Sells goods to customers from an actual physical location.

• Wholesalers

• Etailers

• Brick & Mortar Retailer

• Drop Shipper

The path a product takes from its producer/manufacturer to the final user.

• Intensive Distribution

• Indirect Distribution

• Channel of Distribution

• Intermediaries

When a product is purchased for personal use.

• Industrial Channel

• Drop Shipper

• Wholesalers

• Consumer Channel

A channel of distribution that occurs when the producer sells the goods or services directly to the customer

with no intermediaries.

• Indirect Distribution

• Direct Distribution

• Intermediaries

• Brick and Mortar Retailer

The process of getting goods into customers' hands.

• Wholesalers

• Retailers

• Distribution

• Selective Distribution

Own the goods they sell, but they do not physically handle the actual products.

• Drop Shipper

• Retailer

• Intermediary

• Rack Jobber

Involves distribution of a product in protected territories in a given geographical area.

• Exclusive Distribution

• Intensive Distribution

• Selective Distribution

• Channel of Distribution

When a product is purchased for use in a business.

• Distribution

• Selective Distribution

• Industrial Channel

• Consumer Channel

A channel of distribution that involves 1+ intermediaries.

• Direct Channel

• Brick and Mortar

• Indirect Channel

• Agents