PM Lesson 2 (MIDTERMS)

The composite of products offered for sale by a firm or business unit.

Define as every conscious decision made by a company for a product

The product mix has certain____, ____, ____, and ____, (Kotler 2003)

A group of products that are closely related, used together, sold to the same customer groups are marketed through the same type of outlet within a given price range.

Refers to the total number of different product lines of the company.

 

Refers to the average number of variants of the company's product.

 

Refers to how closely related are the company's product lines.

Refers to the total number of brands in all of the company's product lines.

The decision to add new product lines to the mix.

Provides the potential to obtain synergies by the exchange or sharing of skills.