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Considered as CTA:

• Subscribe

  Follow

  Like

• Message

  Click

  Share

• Learn more

• Book

Snap: @marimar

• About or bio has a text reference (not clickable URL) to their name or handle on a platform in the Commercial Intent URL list

• Live "Commercial Intent URL" in any derivation

• CTA

• N/A

________ - This is acceptable as long as the link works and leads somewhere. Because of the nature of this link format, there is no need for it to lead to a specific site.

• Linktree

• Tinyurl

• Bitly

• Tinyrl

Username/Nickname can be considered for validating a CI URL.

• True

• False

Abbreviated domain for CI URL is not accepted for Live CI URL.

• True

• False

Multiple verticals in 1 photo:

Count both towards the leaning vertical

• True

• False

50/50 vertical in the media, select _____

• None of the above

• Recent

• check profile pic

If the intro/bio shows Travel Photography and the media does not reach 50% for travel, map the profile to Visual Arts.

• True

• False

Review the (a)   10 seconds

For self- selected signal for TV Show, TV Channel, if there`s a specific in the bio such as “cooking show”, then we mapped it to the specific theme.

• True

• False