MM Quiz 2

MM Quiz 2

University

10 Qs

quiz-placeholder

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MM Quiz 2

MM Quiz 2

Assessment

Quiz

Special Education

University

Practice Problem

Medium

Created by

G. Pravin Kumar

Used 16+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The concept emphasizes mass production and efficiency, assuming that consumers will prefer products that are widely available and affordable

Product Concept

Production Concept

Selling Concept

Marketing Concept

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Theconcept assumes that consumers will not buy enough of a product unless it is aggressively promoted and sold to them.

Product Concept

Production Concept

Selling Concept

Marketing Concept

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The concept focuses on designing and producing high-quality products that will be favored by customers.

Product Concept

Production Concept

Selling Concept

Marketing Concept

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The concept is customer-oriented, emphasizing understanding and fulfilling customer needs and wants.

Product Concept

Production Concept

Selling Concept

Marketing Concept

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Competition is the rivalry among businesses seeking to attract the same target market.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Cadbury India, a well-known chocolate brand, uses extensive television, print, and digital advertising campaigns to promote its products during festivals and celebrations

Product

Price

Promotion

Placement

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies can generate ideas for new product development by

Interacting with employees

Interacting with outsiders such as customers, commercial and university laboratories, patent attorneys, engineers, scientists, marketing and advertisement agencies, and industrial publications and consultants

Studying competitors

All of the above

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