STP Islam

Market Segmentation in the style of Rasulullah SAW:

Consider consumer needs and preferences

Respect Islamic values

Provide real benefits

Pay attention to regional and cultural differences

Communicate ethically

• True

• False

Behavioral Segmentation : The ad for Sherwin Williams paint—titled “Get the best out of your color with paint”—appears to appeal to older people who are more comfortable doing it themselves.

• True

• False

Occasions: Some holidays such as Mother's Day were originally promoted in part to increase sales of candy, flowers, cards, and other gifts

• True

• False

Income Segmentation: Shopee provides a price of Rp. 1 for new users for selected products.

• True

• False

Benefit Segmentation: Samsung makes smartwatches for consumers who need health control

• True

• False

Target Market in the style of Rasulullah SAW:

Target consumers who have needs and preferences according to the products or services offered

• True

• False

In evaluating different market segments, a company must look at three factors:

Segment size and growth

Segment structural attractiveness

Company goals and resources

• True

• False

Individual marketing entails modifying branding and advertising to meet the needs and preferences of regional consumers.

• True

• False

Product positioning refers to how consumers describe a product in terms of key characteristics and the position that product holds in comparison to rival items in their minds.

• True

• False

The value proposition is the full mix of benefits on which the brand's position is based

• True

• False