Quiz 1

URL is an acronym for:

• Utility Return Limit

• Unified Research Link

• Uniform Resource Locator

• Unattached Requisition License

What enables a website to recognize a computer as a return visitor (as opposed to a first-time visitor)?

• The computer configuration

• The IP address

• The computer’s physical location

• A cookie

How can credit card numbers and other sensitive information be transferred across the internet without third parties seeing it (and stealing it)?

• Only computers with the correct IP address can receive information packets sent across the internet

• The internet is hack-proof

• Transport layer security encrypts sensitive information

• The internet has developed an ethos of honesty and integrity

The AIDA model states that the process of creating a customer follows these four steps:

• Anticipation → Interest → Determination → Activity

• Awareness → Intensity → Demonstration → Anticipation

• Awareness → Interest → Desire → Action

• Aspiration → Innovation → Desire → Activation

Which of the following is NOT a dynamic language?

• Java

• HTML

• Perl

• PHP

When a shopper puts an item in their online shopping cart, Amazon recommends add-on products to:

• Increase engagement

• Increase revenue

• Increase the conversion rate

• Increase traffic

The primary conversion for a lead generation site is:

• A referral to a friend

• A phone call from a website visitor

• Both a phone call from a website visitor AND a form fill on the website

• A form fill on the website

Unpaid referral traffic is traffic that comes from:

• Banner ads

• Links from other websites that are paid under the table

• Links from other websites that are not paid for

• Bots and web crawlers

Which of the following is NOT an example of direct traffic?

• Someone types the name of a website into a search bar and clicks the first link on the search engine results page

• Someone taps the mobile application icon on his/her phone

• Someone clicks on a bookmark from his/her browser

• Someone types in the URL of a website into the browser address bar

Which of the following is NOT an aspect of successful websites?

• Create captivating design

• Drive conversions

• Generate traffic

• Maximize revenue