
Quiz 1
Authored by Nedra Rezinas
Other
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
URL is an acronym for:
Utility Return Limit
Unified Research Link
Uniform Resource Locator
Unattached Requisition License
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What enables a website to recognize a computer as a return visitor (as opposed to a first-time visitor)?
The computer configuration
The IP address
The computer’s physical location
A cookie
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
How can credit card numbers and other sensitive information be transferred across the internet without third parties seeing it (and stealing it)?
Only computers with the correct IP address can receive information packets sent across the internet
The internet is hack-proof
Transport layer security encrypts sensitive information
The internet has developed an ethos of honesty and integrity
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The AIDA model states that the process of creating a customer follows these four steps:
Anticipation → Interest → Determination → Activity
Awareness → Intensity → Demonstration → Anticipation
Awareness → Interest → Desire → Action
Aspiration → Innovation → Desire → Activation
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is NOT a dynamic language?
Java
HTML
Perl
PHP
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
When a shopper puts an item in their online shopping cart, Amazon recommends add-on products to:
Increase engagement
Increase revenue
Increase the conversion rate
Increase traffic
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The primary conversion for a lead generation site is:
A referral to a friend
A phone call from a website visitor
Both a phone call from a website visitor AND a form fill on the website
A form fill on the website
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