Product and Service Innovation_Pre Mid Term Quiz

Rahman wants to understand the differences between product and service innovations. What should he focus on?

(a)  

Faisal is developing a new product and wants to ensure it meets the needs of his target market. What is the Lean Product Concept, according to Olsen? Explain your answer.

(a)  

Yuni is developing an app to help users track fitness goals. Explain the Lean Product Concept steps Yuni should follow to ensure the app meets target customer needs.

(a)  

What is Persona? Give an example of a persona for a marketing campaign for a new smartphone aimed at young professionals.

(a)  

Lina is a product manager at a tech startup. She wants to improve customer satisfaction for their new app. What is the Kano Model? How can it help in the Lean Product Process?

(a)  

What is QFD? Can it be used for developing Service Innovations in the restaurant industry?

Explain your answer.

(a)  

Rizal is a product designer exploring Kansei Words. He believes these words can help him create emotionally resonant innovations. How can Kansei Words assist Rizal in his design process?

(a)  

How can Nur measure customer satisfaction at her café? Provide an example and instrument.

(a)  

What is MVP in the context of a fitness tracking app startup? Provide examples of how to test MVP.

(a)  

What is a service blueprint? Explain its components and how it can help generate innovations.

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