Audience Types

If your approach towards the audience is:

Simple, honest and direct to what type of audience are you communicating with?

• Expert

• Executive

• Technical

• Assistant

If you must build credibility in yourself and your ideas and emphasize the credibility of your sources to what type of audience are you speaking?

• Charismatics

• Followers

• Skeptics

• Technical

The best approach to communicate with an Expert audience is to:

• State the how and why

• •Cite numerous references

• •Use language of the discipline

• Keep practical/avoid theory

If you State the how and why, provide limited backgroundinformation and keep it practical and avoid theory to what audience are you speaking?

• Skeptics

• Expert

• Charismatics

• Technical

If you begin with bottom line, focus on results and

present straightforward arguments, this works best with what type of audience

• Charismatics

• Thinkers

• Executive

• Followers

Which of the following statement works best for a Follower Audience:

• Have lots of data ready

• Show how the idea is safe yet innovative

• Don’t push too hard

• Present proven methods, references,and testimonials

Controller Audience, prefer when you: Carefully structure your argument, provide details from experts, and provide the facts and leave them to .decide

• True

• False

Openly communicate any concerns up front, having lots of data ready and providing all possible perspectives of the topic you are speaking about works best for what type of audience?

• Expert

• Controller

• Follower

• Thinker