US Business Law - Misleading Advertising

Which federal laws are governing misleading advertising?

• The Federal Trade Commission Act and the Lanham Act

• The National Advertising Regulation Act and the DeVry Act

• The Federal Trade Commission Act and the Advertising Regulation Act

Is misleading advertising governed by federal AND state laws?

• Yes

• No

• Sometimes

When was the Lanham Act adopted?

• 4th July 1945

• 5th July 1946

• 10th July 1946

Which organizational body is considered as the standard in self-regulation?

• CBBC

• FTC

• NAD

Why was the seller of the Superblue Toothpaste sued?

• The advertising war ambiguous

• The supposition in the advertising was not clinically proven

• The advertising was a puffery

Why was the protection of the consumer necessary in the advertising of the Game ‚Bolt‘ ?

• There was a public good concerned

• The consumers were children (minors)

• The advertising was misleading

How is the reasonable consumer defined by the Law?

• Rigorous, honest and discreet

• Fastidious, careful and prudent

• Scrupulous, diligent and well informed

What is a puffery?

• An advertising that no consumer will deceive

• An advertising that does not deceive a reasonable consumer

• An ambiguous advertising

What was the judge‘s conclusion in the Fruit Juice Snack Case? (Williams v Gerber Products 2008)

• The advertising was misleading because the packaging showed fruits that were not included in the juice and the juice was not nutritious as indicated on the packaging

• The advertisement was not misleading even though the fruits were not all contained in the juice because a reasonable consumer would not rely on the pictures of the packaging

Is an advertisement showing beer in a positive light misleading?

• No

• Yes

• It depends.