CHAPTER 5 LEARNING

Which of the following is NOT considered an element of consumer learning?

• Motives

• Responses

• Cues

• Habituation

What is reinforcement in the context of consumer learning?

• The motivation that drives a consumer's behavior.

• The response that a consumer exhibits to stimuli.

• The consequences that follow a response and influence its recurrence.

• The cues that trigger a consumer's action.

Which type of learning is associated with consumers acquiring knowledge and information about products and brands?

• Classical conditioning

• Experiential learning

• Cognitive learning

• Social learning

Which of the following best describes the concept of 'cues' in consumer learning?

• They are internal needs or desires.

• They are signals or stimuli that trigger a response.

• They are the actions taken by the consumer in reaction to stimuli.

• They are the final outcomes of a consumer's behavior.

In behavioral learning, what plays the most crucial role in influencing future behavior?

• The consumer's internal motives

• The responses to advertising cues

• The consequences of the consumer's actions

• The consumer's social environment

Learning is defined as a temporary change in behavior that results from experience.

• TRUE

• FALSE

Cues are the motives that drive an individual to learn or change their behavior.

• TRUE

• FALSE

Brand loyalty can develop through consumer learning processes.

• TRUE

• FALSE

Experiential learning involves consumers acquiring knowledge through direct experiences with products and services.

• TRUE

• FALSE

Reinforcement weakens the likelihood of a response recurring in the future.

• TRUE

• FALSE