FIB TOPIC 14

Public relation is not one of the elements of promotional mix

• True

• False

___is the method of employing staff to demonstrate product feature which appeal to customers.

• Billboard

• Money-off voucher

• Public Relation

• Personal Selling

An image on a website trying to get you to buy a product represents which promotional mix element below?

• Advertising

• Personal Selling

• Public Relations

• Sales Promotion

A 'BOGOF' is an example that represents which of the following promotional mix?

• Personal Selling

• Advertising

• Public Relations

• Sales Promotion

Billboard shown in the picture is an example from which of the advertising method?

• Persuasive advertising

• Informative advertising

• Creative advertising

• Image advertising

Samsung placing their newest product in a magazine in the form of which advertising method?

• Written advertising

• Informative advertising

• Format advertising

• Brochure advertising

This term can be describe as a range of activities which involve print or broadcast advertising, personal selling, point of sale displays, and sponsorship.

• advertisement mix

• promotional mix

• sales promotion

• social media promotion

Provide one example of promotional objectives to link with company's overall objectives.

Evaluate responses using AI:

OFF

Describe one way Uniqlo can adopt sales promotion for coming Raya season.

Evaluate responses using AI:

OFF

Draw one medium that company often use for advertising. (online/traditional platform)