FIB TOPIC 14

FIB TOPIC 14

University

14 Qs

quiz-placeholder

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FIB TOPIC 14

FIB TOPIC 14

Assessment

Quiz

Business

University

Practice Problem

Easy

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Angel Sally

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14 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Public relation is not one of the elements of promotional mix

True

False

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

___is the method of employing staff to demonstrate product feature which appeal to customers.

Billboard

Money-off voucher

Public Relation

Personal Selling

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

An image on a website trying to get you to buy a product represents which promotional mix element below?

Advertising

Personal Selling

Public Relations

Sales Promotion

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

A 'BOGOF' is an example that represents which of the following promotional mix?

Personal Selling

Advertising

Public Relations

Sales Promotion

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Billboard shown in the picture is an example from which of the advertising method?

Persuasive advertising

Informative advertising

Creative advertising

Image advertising

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Samsung placing their newest product in a magazine in the form of which advertising method?

Written advertising

Informative advertising

Format advertising

Brochure advertising

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

This term can be describe as a range of activities which involve print or broadcast advertising, personal selling, point of sale displays, and sponsorship.

advertisement mix

promotional mix

sales promotion

social media promotion

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