Sales 1 (2.06) TEST REVIEW

Brand promise connects to customers on a(n) __________ level.

• intellectual

• emotional

• logical

• social

“I’m lovin’ it” is one of McDonald’s famous brand

• slogans.

• logos.

• promises.

• touchpoints.

Brand promise helps increase brand awareness and brand

• loyalty.

• personality.

• character.

•                value.

Which of the following is considered a presale touchpoint:

• Shipping/Delivery

• Interaction with a salesperson

• Advertising

• Installation

A certain electronics brand portrays the characteristics of youth, energy, and hopefulness. This is an example of

• business environment.

• brand promise.

• brand personality.

• corporate culture.

A slogan is the specific benefit that customers can expect from using a good/service and interacting with its compan

• TRUE

• FALSE

A brand promise is any interaction between a business and a customer or potential custom

• TRUE

• FALSE

Something believable is

• credible

• kind

• courteous

• loving

simply refers to how familiar customers and potential customers are with the brand

• Brand Promise

• Brand Name

• Brand Loyalty

• Brand Awareness

Brand Personality is the personality which is made up of the distinctive traits and characteristics that make the brand special and set it apart from the competition

• TRUE

• FALSE