PDX101-EN-L06

What three types of fields can be used as Merge Fields in HML?

• Account fields

• Recipient fields

• Sender fields

• Opportunity fields

• All of the above

What is the benefit of an Email Preference Page?

• Allows Salesforce admins to manage list memberships directly for Public Lists

• Allows prospects to manage list memberships directly for Public Lists

• Allows prospects to opt into Dynamic Lists

• Allows Account Engagement admins to manage list memberships directly for Public Lists

What two places can Dynamic Content be used in?

• Form Handlers

• Emails

• Web pages

• Tags

What do you need to do with purchased lists prior to emailing those addresses via Account Engagement to comply with Permission-based Marketing Policy?

• Scrub the list by sending a mass email asking uses to opt-in for mass marketing communications.

• Scrub the list by deleting all emails which are not associated with current prospects.

• Add a note to all mass emails sent to the purchased list, marking them as advertising emails.

• Scrub the list by individually calling or emailing to receive and opt-in for mass marketing communications.

Name two of the four types of emails you can make email templates available for.

• Autoresponder emails

• Engagement program emails

• A/B test emails

• Mass marketing emails

What are two of the email testing options?

• Small batch send

• Send to Test Lists

• Send to Marketing users

• Rendering tests

What is the difference between a recipient list and a suppression list?

• A recipient list contains all Account Engagement prospects and a suppression list contains all Pardot opt-outs

• A recipient list is the “opted in” list and a suppression list is the “not opted in” list.

• A recipient list is the “send to” list and a suppression list is the “don’t send to” list.

• A recipient list is the “don’t send to” list and a suppression list is the “send to” list.

When sending a list email, what happens to content changes made to an email template during the sending process?

• Changes are not saved, and will be used for that one list email send.

• Changes are not saved, and will not be used for that one list email send.

• Changes are saved and will be used for the list email send.

• Changes are not allowed when sending a list email from a template.

When sending an A/B test, what are two types of email variations you can make?

• Changes to tags

• Changes to content

• Changes to subject line

• Changes to folder permissions

 When sending an A/B test, what testing criteria do you define before sending?

• Winning Criteria (Opens or Clicks)

• Account Engagement Tracking Code

• Test Audience Size (10-50%)

• Dynamic List