PDX101-EN-L07

What type of profiling allows you to gather more information over time from multiple form submissions to build a complete prospect record?

• Dependent Profiling

• Progressive Profiling

• Continuous Profiling

• Open Profiling

What type of field appears based on values entered into other fields on a form?

• Dependent Field

• Progressive Field

• Child Field

• Parent Field

What is Kiosk/Data Entry Mode used for?

• Alleviating visitor association changes by allowing multiple form submissions without placing a cookie.

• Alleviating visitor association changes by placing two cookies in each visitor’s browser.

• Alleviating visitor association changes by allowing multiple form submissions with multiple cookies.

• Alleviating visitor association by not allowing form submissions.

What two options do you have to show prospects after a form is successfully submitted?

• Progressive Profiling

• Submission Content

• Thank You Content - Content appears in place of form on same page

• Success URL - Redirect to another web page by entering the URL

When creating a landing page, what two options determine the content layout page design?

• Email Templates

• Opportunity Templates

• Stock Templates - Drag and drop editor (no HTML access)

• Layout Templates - Full HTML access but more technical

What’s the difference between archiving and deleting marketing assets?

• Archived assets are moved to the recycle bin view but remain working. Deleted assets move to the recycle bin where they will not load successfully if the URL is accessed directly.

• Archived assets are moved to the archived view but remain working. Deleted assets move to the recycle bin where they will not load successfully if the URL is accessed directly.

• Archived assets are moved to the archived view where they will not successfully if the URL is accessed successfully. Deleted assets move to the recycle bin where they will not load successfully if the URL is accessed directly.

• There is no difference between archived assets and deleted assets.

What’s the relationship between Account Engagement forms and Account Engagement landing pages?

• Both assets are hosted in Account Engagement. The landing page is the parent and the form is the child in regards to layout template styling, reporting, and rules.

• Both assets are hosted in Salesforce. The landing page is the parent and the form is the child in regards to layout template styling, reporting, and rules.

• Both assets are hosted in Salesforce. The landing page is the child and the form is the parent in regards to layout template styling, reporting, and rules.

• Both assets are hosted in Account Engagement. The landing page is the child and the form is the parent in regards to layout template styling, reporting, and rules.

What’s the difference between conversions and submissions?

• Conversion occurs when an anonymous visitor successfully fills out a form or completes a landing page and converts to a prospect. A submission is only recorded the first time a form or landing page is successfully completed.

• Conversion occurs when prospect successfully fills out a form or completes a landing page. A submission is anytime a form or landing page is successfully completed by visitors or current prospects.

• Conversion occurs when an anonymous visitor successfully fills out a form or completes a landing page and converts to a prospect. A submission is anytime a form or landing page is successfully completed by visitors or current prospects.

• Conversion and submissions refer to the same thing in Account Engagement.

What is the benefit of a custom redirect?

• Allows you to show Dynamic Content

• Allow you to track any link on your website or third party site that you may not have insight into otherwise.

• Allows you to send users on a static list to a specific page.

• Allows you to track only links on your website that you may not have insight otherwise.

What are two use cases for custom redirects?

• Banner ads

• List email sends

• Dynamic content

• Links to files or pages you do not host