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Marketing 7-2

Authored by Steven Wills

Business

11th Grade

Used 2+ times

Marketing 7-2
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16 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The set of repeatable steps in the sales cycle is:

sales process

suggestive selling

lead

referrals

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Complete the outline.

Steps in the Sales Process

i. Research and Preparation

ii. Lead Generation and Prospecting

iii. Approach and Needs Assessment

iv. _______________________

v. Handling Objections

vi. Closing

vii. Follow-up

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies learn about competitors, understand their potential customers’ needs and wants, and ensure the company is ready for sales during the ________________ step of the sales process.

lead generation and prospecting

sales presentation

research and preparation

handling objections

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the ____________________ step of the sales process, salespeople identify potential customers and collect information about them.

approach and needs assessment

closing

lead generation and prospecting

follow-up

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When the salesperson meets the potential customer and assesses if they are a good candidate for the company’s product or service is the ___________________ sales process step.

approach and needs assessment

research and preparation

sales presentation

handling objections

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________________ is the sales process step where the salesperson describes how and why the product meets the customer's needs and wants.

Research and preparation

Sales presentation

Closing

Follow-up

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The step of the sales process when the salesperson answers customer questions is:

closing

follow-up

handling objections

research and preparation

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