Week 11: Exam 3

What are the 3 steps in selecting a market and establishing a position?

• Segmenting the market, selecting target market, looking for other markets

• Establishing competitors, selecting target market, Creating a unique positioning strategy

• Segmenting the market, selecting target market, Creating a unique positioning strategy

• Segmenting the market, selecting target market, study a firms industry

Studying a firms industry and determining the different target markets in a industry

• Segmenting the market

• Selecting target market

• Separating the market

• Creating a unique positioning strategy

Choosing a specific group of customers that you have decided to target is ________.

• Market segmentation

• Positioning strategy

• Segmenting the market

• Selecting a target market

position that a firm will occupy in the minds of customers that makes them different from competitors

• Selecting Target market

• Crafting a unique positioning strategy

• Competition analysis

• Market segmentation

set of attributes—positive or negative—that people associate with a company.

• brand

• Brand image

• idea

• Market

What are the "4 P's" of marketing?

• If you dont know this answer its gonna be a long test for you bud...

• Product, Place, Promotion, Promotion

• Product, Place, Promotion, Pension

• Product, Place, Price, Promotion

Which of these is NOT an example of establishing a strong ethical culture for a firm

• Leading by example

• Establishing a code of conduct

• Having company meetings frequently

• implement an ethics training program

How to effectivly deal with legal issues in a firm

• Avoid legal disputes, Daft a founders agreement

• All of the above

• Choose an attorny for a firm

• Meet all contractual obligations

Sole Proprietorship

• is a separate legal entity organized under the authority of a state. Corporations are organized as either C corporations or subchapter S corporations

• is a form of business organization involving one person, and the person and the business are essentially the same.

• is a form of business organization in which two or more people pool their skills, abilities, and resources to run a business.

• details the responsibilities and the ownership shares of the partners involved with an organization.

A partnership

• is a form of business organization in which two or more people pool their skills, abilities, and resources to run a business.

• Agreement between two parties to form a business

• is a form of business organization involving one person, and the person and the business are essentially the same.

• is a legal entity that, in the eyes of the law, is separate from its owners.