Blue Apron

Blue Apron is

• a meal kit provider

• one of the oldest manufacturers of ocean-themed aprons in the world

• a CRM software

• a bank

Blue Apron's IPO was extremely successful

• Yes

• No

• Maybe

• What’s an IPO

The statement "After 1 month, 64% remained. After 1 year, 18% remained" implies that

• The longer a customer stays, the more likely she is to defect

• 12 month survival rate = 64%

• 1 month survival rate = 64%

• 36% of our customers are following a paleo diet

Which of the following would you expect to have a higher retention rate?

• Blue Apron

• Netflix

• HelloFresh

• Amazon

Blue Apron's retention is higher than Netflix's

• Yes

• No

The two segments model is better than the one segment model because

• it captures customer heterogeneity

• the plot looks prettier

• it captures customer homogeneity

• false, one segment is better

Blue Apron has two segments with

• identical values

• identical expected CLV

• different CLV

• different loyalty levels