Chapter 1 Marketing Management

Chapter 1 Marketing Management

University

10 Qs

quiz-placeholder

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Chapter 1 Marketing Management

Chapter 1 Marketing Management

Assessment

Quiz

Business

University

Medium

Created by

Nyoman Dewi

Used 10+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing is.....except...

Identification

Satisfaction

Anticipation

Service

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A concept based on the ability of an organization to produce a product or to offer a product is......

Sales

Production

Financial

Relationship

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The concept based on the amount of money received is called...

Income

Profit

Service

Sales

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product that is easy to find and consume is called

Fast Moving Consumer Goods

Perishable

Consumption

Tangible

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product that needs a lot of money to buy is called

Expensive Goods

Capital Goods

Big Product

Rare Product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product that lasts for a long time is called...

Intangible Goods

Consumer Durables

Cheap Goods

Unique Goods

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing for business is referred to.....

Business to Customer Marketing

Business to Business Marketing

Business to Sales Marketing

Customer to Customer Marketing

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