2nd round

The aim of successful marketing is

• to increase the sale

• to increase the profit

• to increase the output of sellers

• All of these

Using a customer’s buying history to select them for related offers is known as

• Up-selling

• Prospecting

• Marketing

• Cross Selling

An oligopoly market where there is one firm which dominates the market, can also be considered as the leader of the group, such oligopoly market is known as

• Competitive Oligopoly

• Pure Oligopoly

• Partial Oligopoly

• Non-competitive oligopoly

What are the 4 “Cs” in marketing which come under strategic planning?

• Cost, Consumer, Conditions, Capital

• Cost, Consumer, Communication, capital

• Cost, Consumer, Communication, Convenience

• Cost, Consumer, Capital, Convenience.

Channels of Distribution come under the purview of which of the following.

• Place Mix

• Product Mix

• Promotion Mix

• Price Mix

The Concept of Selling is different from Marketing and aims at profit maximization through

• Increasing Sales Volume of Quality Products

• Customer Satisfaction

• Solution of Customer Problems

• Satisfaction of Customer Needs

Marketing of services is resorted in which of the following sectors?

• Banking process

• Manufacturing business

• Education sectors

• Insurance business

The product is in what stage of the PLC when a company retains the product but reduces marketing support costs it

• Decline

• Introduction

• Growth

• Maturity

Which analysis methodology is used to identify the macroeconomic conditions in a marketing environment?

• SWOT Analysis

• PEST Analysis

• BCG Matrix

• Conjoint Analysis

Who said, "The consumer is not a moron. She is your wife"?

• Martin Sorrel

• Philips Kotlar

• John Ogilvy

• A. Padamsee