TLE10-Gratitude-April 18

These are products that are the same with existing products in the market but claims to have additional benefits.

• breakthrough

• copycat

• differentiated

• niche

These refers to the amount of money that will be paid by the customers to the sellers for payment of products/services.

• packaging

• people

• place

• price

Odd-numbered pricing is also known as...

• loss leader

• perceived value

• price lining

• psychological

This approach sets lower prices on their product but with the objective of having high volume of sales.

• loss leader

• perceived value

• price lining

• psychological

It is a combination of factors that can be controlled by a company to influence consumers to purchase its products.

• marketing

• marketing mix

• promotional mix

• positioning