Sales I - Unit 3.00 Review

______ is used to build brand image and express the qualities and advantages of products and services.

• Advertising

• Sales Promotion

• Publicity

• Marketing

The main purpose of _______ is to boost sales of a product or service by creating demand.

• Advertising

• Sales Promotion

• Publicity

• Marketing

What type of sales promotions are used to entice customers to purchase a product and typically last for a set period of time and are used to achieve a specific purpose.

• Consumer

• Trade

• Business to Business

• Advertising

What type of sales promotions include short-term incentives offered to retailers and distributors to encourage them to stock and promote a specific product or service.

• Consumer

• Trade

• Business to Business

• Advertising

What type of sales promotions involve one business selling products or services to other businesses.

• Consumer

• Trade

• Business to Business

• Advertising

A _________ strategy works by creating demand for your product or service through promotion to ensure customers are aware of your brand.

• Push

• Pull

• Marketing

• Advertising

A _________ strategy involves motivating customers to seek out your brand and making it easier for them to find it.

• Push

• Pull

• Marketing

• Advertising

This type of sales promotion is also known as a cash refund offer. It is an offer to refund part of the purchase price of a product to consumers who send proof of purchase to the manufacturer.

• Premium

• Refund

• Referral

• Rebate

This type of sales promotion refers to when a bonus second product or service is offered to a customer at a discount or for free after purchasing the first product or service.

• Premium

• Refund

• Referral

• Rebate

This type of technology helps manage all relationships and interactions with customers and potential customers.

• CRM

• Video Conferencing

• Virtual Learning

• Social Networks