Entrepreneur Summative

Which one is ideal when creating a brand name?

• Long and Detailed

• Pronouncible in the only way

• Like to become outdated

• Hard to adapt to any form of advertisement

Which of the following term below is most closely associated with the statement "it enables consumers to easily distinguish one product/service from another?

• Identification

• Positioning

• Protection

• Marketing

When you already have loyal costumers or "suki" and a strong brand, it will be easy to _____. Your costumers will already be interested in what you do.

• Costumer loyal

• Customers referrals

• Provide benefits for buyers/sellers

• Easy to introduce new products/serves

It refers to a legal designation indicating that the owner has exclusive use of a brand name and is prohibited by laws to use by other from using it.

• Benchmark

• Brand mark

• Brand name

• Trademark

Business owners can change how the brand is presented. Which of the folowing steps below is correct about the statements?

• Launch your brand

• Develop a tagline

• Do your research

• Realign your brand

Addressing and providing unique solutions to problems or needs of consumer les the marketplace what type of brand-development process?

• Position your product or service

• Write brand definition

• Decide what you're going

  to brand

• Develop a tagine

People prefer to buy Mario's cheesedesal over Rudy's because of the latter's aroma. Mario is said to have established what?

• Unique benefit proposition

• Unique features proposition

• Unique product proposition

• Unique selling proposition

"The product is made up of 100% biodegradable materials" What part of the FAB Analysis is being described?

• Advantages

• Benefits

• Features

• Probability

How important is market research?

• To get an idea of the size and potential of your market

• To know where to borrow additional capital

• To know who your favorite customers are

• To know where to get raw material

What is the process of getting the right product in front of the right people at the right time and for the right price?

• Marketing

• Marketing mix

• Marketing plan

• Marketing strategy