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Appleton work

Appleton work

Assessment

Quiz

•

Business

•

12th Grade

•

Practice Problem

•

Hard

Created by

Joshua Schucht

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

which of the following is an example of a demographic factor?

personal traits

attitudes

education level

values

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

which of the following is a example of demographic information

personal traits

interest

age

value

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

which of the following is an example if psychographic information

income level

education level

personal trait

gender

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

what is the definition of a target audience

 A group of people who have already purchased a product or service

 A group of people who are most likely to be interested in a product, service, or message

 A group of people who are not interested in a product, service, or message

 A group of people who are randomly selected

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes a message?

 A person who delivers the message to the target audience

 The specific activities or strategies used to execute the campaign

The key idea or theme that is communicated to the target audience through advertising or public relations

The platform used to communicate the message to the target audience

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a channel?

A billboard

A celebrity endorsement

A promotional event

All of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a tactic?

Social media posting

 A print advertisement

A television commercial

All of the above

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