Ch. 15

When a sender converts an idea into a message that a receiver can understand, this is called DEcoding.

• true

• false

Noise is any distracting information in the transmission, the message channel, or the receiver's environment that may inhibit or distract from the message.

• true

• false

Inform, pressure, and remind are the three main roles that promotion fills for marketers

• true

• false

Persuasive promotions typically are used more after consumers are familiar with the product.

• true

• false

Mass communication attempts to reach a wide audience.

• true

• false

Mass communication attempts to reach a wide audience.

• true

• false

Interpersonal communication is person-to-person exchange that allows for two-way conversation.

• true

• false

Mass communication is a two-way flow of information.

• true

• false

Advertising is the most popular and familiar form of the promotional element of the marketing mix

• true

• false

Ambient advertising is the fastest growing and most dynamic type of advertising.

• true

• false