Business and Marketing

Which style of personal training utilizes both in-person and virtual training?

• Virtual training

• Hybrid training

• Small group training

• Group exercise

Which style of personal training requires a fitness professional to consider camera quality, lighting, and the available exercise equipment?

• In-person training

• Small group training

• Large group training

• Virtual training

Which style of personal training is often choreographed?

• Small group training

• Buddy training

• Group exercise

• Large group training

When identifying a target market, what is the fictional person that represents a trainer's preferred clientele known as?

• Client persona

• Client form

• Desired client

• Optimal market

In marketing, what is the phrase "Sign up now!" an example of?

• Call to service

• Lead enticement

• Call to action

• Request for purchase

Under the scope of practice for a personal trainer, which of the following may a certified personal trainer assist clients with?

• Treating a chronic health issue

• General nutrition guidance

• Meal planning

• Treating injuries

In email marketing, what is an onboarding email?

• An email that explains the trainer's mission, philosophies, and more about themselves.

• An email used to engage with clients and prospects and build rapport.

• An email series that presents an offer or promotion for a limited time.

• A series of emails that gather client information and assessments to begin a training program.

In email marketing, what is a strategic email?

• An email that explains the trainer's mission, philosophies, and more about themselves.

• An email used to engage with clients and prospects and build rapport.

• An email series that presents an offer or promotion for a limited time.

• A series of emails that gather client information and assessments to begin a training program.

When utilizing emails to communicate with clients, what is the ideal length of an email?

• 50 to 125 words

• 75 to 200 words

• 300 to 500 words

• 150 to 225 words

Which style of personal training utilizes videos, live streaming, websites, and chat forums to deliver training content?

• Buddy training

• Small group training

• In-person training

• Virtual training